How to sell Dubai tour packages: a travel agent's playbook

Dubai is one of the easiest international packages for Indian agencies to sell — short flights, easy visas, year-round demand, and a huge price range from budget to ultra-luxury. This playbook covers what Dubai travellers want, a ready-to-adapt itinerary, how to price it, and how to close.

Know your Dubai buyer

• Families: theme parks, desert safari, easy transfers, a central hotel.
• Honeymoon/couples: a Marina or Palm stay, a romantic dinner, sunset desert safari.
• Groups & friends: beach clubs, nightlife, watersports, shopping.
• Budget vs premium: the same route works at 3-star and 5-star — always offer two tiers.

A sample 5-night Dubai itinerary

1. 1Day 1 — Arrival: airport pickup, check in, evening at Dubai Marina / JBR.
2. 2Day 2 — City tour + Burj Khalifa: half-day city tour, At The Top, Dubai Mall fountain show.
3. 3Day 3 — Desert safari: dune bashing, camel ride, BBQ dinner with entertainment.
4. 4Day 4 — Theme park or Abu Dhabi day trip: (Ferrari World / Sheikh Zayed Mosque, or IMG/Atlantis).
5. 5Day 5 — Leisure + shopping: Global Village or Miracle Garden (seasonal), Gold Souk.
6. 6Day 6 — Departure: transfer to airport.

How to price a Dubai package

• Get net rates from your Dubai DMC for hotel, transfers, tours and visa, then add your markup — never show cost or margin.
• Quote a single all-in price per person/couple, with clear inclusions and exclusions (flights, visa, tourism dirham, personal expenses).
• Offer a 3-star and a 5-star option so the question becomes 'which one'.
• Factor TCS on the foreign package correctly — see TCS on foreign tour packages.

Close the booking

Dubai shoppers compare several agents. Reply first with a polished, branded proposal, follow up with a value-add, and collect the deposit with a payment link. The full method is in how to send a travel proposal that converts.